Recently, Ed Sheeran’s latest album quickly produced a good effect and climbed to the top of the Billboard 200. However, most of the public were very worried about his “decline”.
No. The 6 Collaborations Project, just like its title, is Ed Sheeran’s collaboration with various music stars like Camila Cabello, Bruno Mars, Travis Scott and Chris Stapleton, … the number of albums achieved above the major sold from Target, Walmart, Amazon and iTunes.
Instead of releasing the album, Ed Sheeran in turn released various songs. The first is “I Don’t Care” in conjunction with Justin Bieber. “Cross Me” was released on May 24, 2019 as the album’s second single. This is Ed Sheeran’s combination with two characters, Chance the Rapper and PnB Rock.
“Beautiful People” starring Khalid, was confirmed by Sheeran as the third single from the album on June 23, 2019. “Best Part of Me” features Yebba, the fourth single, released in January. 7/2019. There are also several other songs released at this time.
Recently, Ed Sheeran’s album is titled “No. 6 Collaborations Project “continued to achieve great results on the Billboard chart when it debuted with 173 thousand albums, of which about 70 thousand are pure albums. This amount translates into a stream of about 121.17 million streams. This is the biggest online week for a male artist’s pop album since the release of Sheeran’s last album, Divide, when it achieved 134.58 million streams. More specifically, 70 thousand pure albums are direct purchase sales, not through incentives from tours, concerts, …
However, why is the public still worried about Ed Sheeran?
Compared to album Divide, No. 6 Collaborations Project is more praised, but it does not make a strong impression. At Metacritic, designate an average score of 57, based on 13 reviews, indicating ‘mixed or average assessment’.
Most music critics say this is a clean album. In addition, they uphold the commercial character and capture the male audience’s psychology. The Daily Telegraph’s eil McCormick said, “Ed Sheeran has provided a solid foundation in his commercial performance.” Some people think that this is an album “not thrilling, but all are friendly, affordable”.
NME’s Nick Levine concluded that “It is not an album, but a wise collaborative collection to blur the music genre very cleverly.” However, Pitchfork’s Rawiya Kameir thinks the album is pretty. lack of sophistication.
Sheeran’s album sales fell sharply
In the sensitive moment when the music is changing, the latest album No. 6 Collaborations Project is still not achieving sales like the fans Ed Sheeran expects. At the time of the release of the album “Divide”, the album debuted at number one on the US Billboard 200 with 451,000 units equivalent to the album, of which 322,000 were pure album sales.
Besides, Ed Sheeran has not yet created a cult hit like “Shape Of You”. “I Don Non Care” cooperating with Justin Bieber is not as powerful as the prevailing “Old Town Road” storm. The song quickly lost heat during the time when many new artists came out.
Next time will probably be difficult for Ed Sheeran when pop music is slowly losing to other competitors. Hopefully, his upcoming album will be more successful in both sales and artistic quality.