The listenership of traditional radio stations, or terrestrial radio, still continues to remain strong. However, the radio industry is changing, there is no denying that. Not to mention, the requirement of young audience is responsible this change. The youth today utilize technology for everything, including entertainment and communication.
With such ever changing demands and requirements, the nature of radio is definitely changing. The advent of things like online radio, podcasting, streaming services, etc. is a prove of this change. Now, the question remains: Will online radio cause a downfall of terrestrial radio?
Radio industry is a big industry with a huge revenue and traditional radio still being a source of that revenue. Internet and satellite radio are a part of that revenue as well.
Advantage of online radio over
Contradictory to traditional radio, paid subscriptions are used by satellite radio. The user gets more freedom over content and a wider listening range in return of this subscription fee. Terrestrial radio, on the other hand, covers only a limited area. This gives online radio an advantage over traditional radio stations, as they can listen anytime and anywhere they want.
Internet has definitely changed the way listeners access audio. Now, with the help of a tablet, a mobile device or a laptop, streaming live broadcasts is possible. Accessing online radio means you have access to a library of music that is seemingly limitless. Users can even listen to programs and songs in any order they wish to.
Does traditional radio still hold strong?
The revolution that online radio brings doesn’t necessarily mean downfall of traditional radio stations.
- There is also an evolvement with traditional radio and it supports new technology
- Traditional radio can serve as an influential tool for online radio
- Both forms can be present coincidentally